Tiffany & Co. Unveils "With Love, Since 1837" Campaign, Celebrating Iconic Collections
Tiffany & Co.'s latest campaign, "With Love, Since 1837," unfolds as a series of captivating vignettes, each paying homage to the brand's legendary collections such as Lock, T, Knot, HardWear, Sixteen Stone, and the quintessential Tiffany Setting. Drawing inspiration from Gene Moore's iconic window designs that have long symbolized Tiffany's rich heritage, this campaign intertwines historical elegance with modern sensibilities.
The artistic vision behind "With Love, Since 1837" comes to life through the lens of photographer and director Dan Tobin Smith, an acclaimed artist known for his ability to blend contemporary artistry with timeless motifs. The collaboration with set designer Rachel Thomas and Tiffany’s in-house creative team has produced a visually compelling campaign that leverages scale models and intricate illusions, minimizing the need for post-production effects and showcasing the authentic beauty of Tiffany's collections.
This campaign represents a significant partnership with creative agency TBWA\Chiat\Day LA, aiming to depict love as the enduring theme that runs through Tiffany's history and its iconic collections. Each piece, from the vintage-inspired Lock bracelet to the HardWear collection's bold forms that echo mid-century design, tells a story of origin and timeless appeal.
The "With Love, Since 1837" campaign invites audiences to experience the enchantment of Tiffany's most cherished creations through its print and digital channels and at tiffany.com, offering a fresh perspective on the legacy that has defined Tiffany & Co. since its inception.
