Nobu Hospitality continues to fortify trade partnerships with expansion of “NB” chain code

As Nobu Hospitality continues to expand globally, with 38 hotels open and in development worldwide, the luxury lifestyle brand is further strengthening its relationship with the trade through transitioning hotels onto its Master Chain Code “NB”.

From this month, Nobu Hotel Miami Beach will operate under the Nobu Hotels’ Master Chain Code, ending its long-term affiliation with Leading Hotels of the World. Since its opening in 2016, the beachfront hotel continues to provide guests with a truly memorable experience through heartfelt service and world-class cuisine.

Rachael Palumbo, the group’s VP of Global Hotel Brand Marketing, said: “Nobu Hotels has experienced exponential growth in recent years, continually adding hotels to our master chain code, ‘NB’. Given the rising trend in both business and leisure travel, it is the perfect moment to enhance our presence and visibility on the GDS.”

With the addition of Miami Beach, 10 of the brand’s hotels are now operating under the chain code including Atlanta, Barcelona, London Portman Square, London Shoreditch, Miami, Palo Alto, Santorini, Warsaw and the recently opened Sevilla and San Sebastian. Looking ahead at the group’s continued global expansion, with hotels set to open in Atlantic City, Toronto, Lisbon, Madrid, and Rome, an increasing number of properties are expected to join the code, increasing Nobu Hotel’s presence both on GDS and within the travel trade.
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